Gregor Pirouzi

Born in the Tyrol, Austria and raised in Europe.

Gregor was educated fashion and design at the University of Applied Arts in Vienna.
While a student Gregor began working for Helmut Lang as a design assistant and graduated with honors in 1995.

In 1996, Gregor was commissioned as design assistant to Vivienne Westwood, to develop her newly established diffusion line, Red Label.

In 1997, Gregor was appointed Head Designer at Versace to relaunch the Haute Couture collection, where he was responsible for Atelier Versace after the passing of Gianni Versace.

In 1999, Gregor served as the Creative Director at Krizia in their Milan head office.

In 2001, Gregor started his freelance consultation services under the company name UD Club - the Uncontrollable Desires Club, offering a broader range of creative services to fashion houses, global luxury brands and life style companies - including creative direction, design and brand strategies.

A network of creatives - Club - supporting visions of Uncontrollable Desires for luxury and design.

In 2003, Gregor and Nina Peter founded their gloves brand Nina Peter hautnah.
The brand produces leather goods, handbags and luxury accessories, in addition to their gloves collections. Gregor designed their Nina Peter flagship store in Vienna.
The label was featured in various luxury magazines, like Italian Vogue, ID or Another Magazin and sold their products within some of the most prestigious multi-brand point of sales around the world. Celebrities like Lady Gaga, Kate Moss or Kylie Minogue, have been some of the known names wearing gloves designed by Gregor Pirouzi.

As one of Vienna's most influential retailers, Gregor established in 2006 Agent Provocateur into the Austrian retail market and as the master franchisee for Austria and all CEE countries, in cities like Prague and Ljubljana. Any of the shops Gregor did develop or operate, have been ranked under the top 10 successful shops world wide compared to its turnover.

From 2007 to 2010, Gregor was appointed Creative Director of Agent Provocateur's entertainment division, staging a program of spectacular events including the Life Ball in 2008 and events in Miami, Berlin and London.

In 2012, Gregor developed a one of a kind Vivienne Westwood flagship store in Vienna.
The shop offered its customers first time ever, Made-to-Order evening wear and wedding dresses. Due to the success of his strategy, Vivienne Westwood shops in London and Los Angeles, did take over the concept from Gregor. The Vienna shop did offer as well the widest range of women's clothing from the renowned brand available, at a point of sale.

For the New Year's Concert 2014, seen live by over 60 million television viewers in 80 countries, Gregor was the initiator and coordinator for the Vivienne Westwood costumes for the Vienna State Ballet segment.

In 2015, Gregor created several swimwear styles, as a one of a kind creative project called, some like it HOT under the designers own name. Gregor Pirouzi swim wear designs have been sold world wide in shops like Colette Paris, KaDeWe, My Theresa or Net a Porter.
Gregor developed and designed in collaboration with Marc Paulin, a shop in shop trunk, called HOT BOX, which he did exhibit along with his swimwear produts in Miami, Berlin and New York.

In collaboration with Dame Vivienne Westwood, Gregor created in 2016 the new concert attire for the Vienna Philharmonic Orchestra - The Philharmonic Suit - a one of a kind uniform for one of the most famous classic orchestra in the world.

In 2017, Gregor was appointed freelance Creative Director for the English lingerie brand
Myla, based in London. Gregor was responsible for the complete relaunch of the brands overall identity and creative stratgy. Gregor did design the Myla flagship store in Mayfair London, as well as their shop in shop system at Selfridges, Harrods and Bergdorf Goodman in New York.

In 2019, Gregor developed as freelance Creative Director for Frauenschuh Kitzbühel their Cross-Over brand and internationalization strategy of the company.

In 2020, Gregor opened a Lena Hoschek flagship shop as franchise business partner to Lena Hoschek, in Kitzbühel / Austria and he is as well responsible for the design of the shop.

2021 to present, Gregor is working with a network of professionals and creatives on a new circular sustainable fair share business model and market place, inside the wolrd of luxury ski wear, called Galaxies And Creatives - GC+

If it moves, they will watch it!