Gregor Pirouzi

Profile
Visionary Creative Director and Fashion Designer with over 25 years of experience shaping global luxury brands. Recognized for innovative design, brand strategy, and creative direction across haute couture, ready-to-wear, lingerie, accessories, and retail marketing concepts. Collaborated with world-renowned designers and brands including Versace, Vivienne Westwood, Agent Provocateur or Krizia. Known for bridging design excellence with business success through creative consultancy, brand development, and sustainable fashion innovation.
Professional Experience

Retail Manager & Consultant
Agent Provocateur, Vivienne Westwood, Nina Peter, Lena Hoschek, Petar Petrov.

Founder & Creative Director
UD Club – Uncontrollable Desires Club | 2000–Present

• Established creative consultancy serving international fashion houses and lifestyle brands.
• Provided creative direction, design, and brand strategy across multiple luxury sectors.
• Built a global network of creatives to deliver visionary projects in fashion and design.

Co-Founder & Creative Director
Nina Peter | Vienna-Gstaad-London | 2003 – Present

• Co-founded luxury accessories brand, producing gloves, handbags, and leather goods.
• Designed flagship stores and secured global distribution in prestigious retailers.
• Celebrity clientele includes Lady Gaga, Kate Moss, or Kylie Minogue.

Franchise Partner & Creative Marketing
Agent Provocateur | Austria & CEE | 2005 – 2011

• Introduced and developed the Agent Provocateur retail franchise in Austria and CEE.
• Built top-performing stores ranked among the global top 10.
• Directed entertainment events (e.g., Life Ball, events in Vienna and Prague).
• Designed and produced several leather accessories.
• Designed and produced several shop windows.

Franchise Partner & Marketing Director
Vivienne Westwood Austria Vienna 2012 – 2016

• Developed Vivienne Westwood unique flagship store Vienna, pioneering Made-to-Order evening wear and wedding dresses.
• Concept takeover in Vivienne Westwood flagship stores L.A. and London
• Coordinated Vivienne Westwood costumes for the Vienna State Ballet at the New Year’s Concert 2014, broadcast to 60M+ viewers worldwide.
• Designed and produced several shop windows.

Creative Director (Freelance)
Myla London | London & Global | 2017 – 2019

• Led complete corporate identity redesign and creative strategy.

Creative Director (Freelance)
Frauenschuh Kitzbühel | Austria | 2019 – 2020

• Directed brand´s crossover from ski wear to luxury casual wear.
• Co-Developed international growth strategy.

Franchise Partner & Marketing Director
Lena Hoschek | Kitzbühel | 2020 – 2025

• Opened flagship store in Kitzbühel, designing both retail space and exclusive Kitz Collection.

Founder & Marketing Director
Galaxies And Creatives (GC+) | Europe | 2022

• Developed a circular, sustainable fair-share business model in the luxury ski - wear industry.

Design Achievements

• Nina Peter, launched and designed any leather gloves and accessories lines.
• Leather accessories designs for Dilara Findikoglu, Vivienne Westwood, Lady Gaga, Agent Provocateur and many more
• Philharmonic Suit for the Vienna Philharmonic Orchestra (2016).
• Frauenschuh Kitzbühel – Zorro ski-wear collection.
• Gregor Pirouzi, swimwear (Some Like It HOT), distributed through Colette Paris, KaDeWe, MyTheresa, Net-a-Porter and many more.
• Opera Mara, costume design and treatment for the Innsbruck Theater (2013)
• Licona, Men´s wear collection together with Herman Fankhauser (2005)
• Agent Provocateur, leather accessories and special luxury lingerie set (2002-2005).
• Swarovski, Black Africa collection. Exhibition (2002) Purple Institute, Paris.
• Armani, eveningwear at Milan HQ.
• Creative Director, Krizia (1999) – Led creative direction at Milan HQ.
• Head Designer, Atelier Versace (1997) – Relaunched haute couture after Gianni Versace’s passing.
• Design Assistant, Vivienne Westwood (1995) – developed Red Label diffusion line.
• Design Assistant, Helmut Lang (1994) – while completing design degree.

Shop Design

• Nina Peter, Store & Corporate designs for flagships and global distribution.
• Vivienne Westwood Vienna (2012) – Flagship store design, introducing couture retail architecture and system.
• Myla London (2018) – Store & Corporate designs for Mayfair London and shop-in-shop concepts for Selfridges London, Harrods & Bergdorf Goodman New York
• Lena Hoschek Kitzbühel (2020) – Shop design for the flagship store in the luxury ski resort.
• HOT BOX Trunk Concept (2015) – Innovative mobile retail design exhibited in Miami, Berlin & New York

Event Design & Creative Direction

• Creative Director Agent Provocateur Entertainment Division (2006–2011) – Staged spectacular events in Miami, Berlin, London and Vienna.
• Vivienne Westwood Vienna (2012 -2016) Events & Entertainment; CHAOS Party- Café Korb (2013), KHM fashion show and Photo Shoot (2012) including Kate Moss and Jürgen Teller.
• Vivienne Westwood costumes for Vienna State Ballet (2014 New Year’s Concert)
• Vienna Philharmonic Orchestra – Staged backstage events at their Summer Night Concerts in Schönbrunn (2015)

Exhibition

• PRIVATE VIEW Nina Peter – Relaunch event at Galerie Kandlhofer/Vienna (2023)
• SHOW OFF Gregor Pirouzi-participation of Austria Fashion Design Exhibition/Vienna (2019)
• HOT BOX Gregor Pirouzi – Swimwear at Alchemist shop/Miami (2017)
• HOT BOX Gregor Pirouzi-Swimwear at Perl shop/Munich (2018)
• BLACK AFRICA Pirouzi –evening wear collaboration Swarovski at Purple Institute/ Paris (2002)
• PINK FLAMINGO Pirouzi-evening wear at Standard Hotel/ L.A. (2001)
• BACKSTAGE Pirouzi-evening wear fashion show at Societa Del Giardino/Milan (2001)

Education

University of Applied Arts, Vienna
Master’s in Fashion & Design – Graduated with Honors (1995)
Skills & Expertise

• Creative Direction & Brand Strategy
• Haute Couture & Luxury Fashion Design
• Retail Concept Development & Management
• Leather Goods & Accessories Design
• Lingerie Design
• Shop Design and Development
• Event & Entertainment Direction
• Sustainable Fashion Innovation
Languages

• German (native)
• English (fluent)
• Italian (conversational)

If it moves, they will watch it!