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Gregor Pirouzi

Born in the Tyrol, Austria and raised in Europe.
Gregor Pirouzi was educated at Vienna's prestigious
"University of Applied Arts". While a student Pirouzi began working for Helmut Lang and graduated with honors in 1995.

In 1995 GP started working as a full-time design assistant to Helmut Lang.

In 1996 GP was commisioned as a full time design assistant to Vivienne Westwood , to devlope her diffusion line so called "Red Label".
In 1997 GP was appointed Creative Consultant and Designer for "Versace", to reinterpretate the companies - Haute Couture, where he has been responsible for "Atelier Versace", immediately following Gianni Versace's death.
In 1999 GP served as the Creative Director for "Krizia"

2001, GP founded his consultation company the UD Club, to offer a broader range of creative services to fashion houses, global luxury brands and life style companies - including creative direction, design, marketing and brand strategies.

In 2003, GP as the Creative Director and Nina Peter (whose family concern "Handschuhpeter" has produced fine gloves since 1838) co - founded "NINA PETER hautnah". The company produces a full line of contemporary leather goods, handbags and luxury accessories in addition to their glove collections. GP designed the "Nina Peter Hautnah" flagship store in Vienna, which was operated under his own leadership. The label was featured in the most famous luxury magazines and shops around the world.

As one of Vienna's most influential retailers, GP established Agent Provocateur into the Austrian
market and as the master franchisee for all CEE countries, in cities like Prague and Ljubljana.

From 2007 to 2010, GP was appointed Creative Director of Agent Provocateur's entertainment division, staging a program of spectacular events including the "Life Ball" in 2008.

In 2012, GP developed a one of a kind "Vivienne Westwood" flagship store in Vienna.
The shop offers its costumers made-to-measure evening and wedding services and offers the widest range of women's clothing from this renowned brand available at a point of sale anywhere in the world.

GP also opened the "Days of Fabulous" store in the center of Vienna, featuring selected Austrian Designers & American Vintage. The shop was awarded "coolest store" in town in the same year.

GP designs costumes for the opera and ballet.
For the 2014 New Year's Concert (seen by over 60 million television viewers in 80 countries), he was the initiator and coordinator for the Vivienne Westwood costumes for the Vienna State Ballet segment.

In 2015 GP launched the first collection of his own brand "Gregor Pirouzi“ Swim & Beach wear.

In 2016 GP created in collaboration with Vivienne Westwood, the new concert attire for the Vienna Philharmonic Orchestra - "The Philharmonic Suit" - a one of a kind uniform for a classic orchestra.

"If it moves, they will watch it" - Andy Warhol.