Gregor Pirouzi

Born in the Tyrol, Austria and raised in Europe.
Gregor Pirouzi was educated at Vienna's prestigious "University of Applied Arts".
While a student Pirouzi began working for Helmut Lang as a design assistant and graduated with honors in 1995.

In 1996 GP was commissioned as a full time design assistant to Vivienne Westwood, to develop her new commercial diffusion line, the so called "Red Label" collection.

In 1997 GP was appointed Creative Consultant and Head Designer for "Versace", to reinterpret the companies - Haute Couture, where he was responsible for the "Atelier Versace" collection, immediately following Gianni Versace's death.

In 1999 GP served as the Creative Director of "Krizia" in the Milan head office.

In 2001, GP started his consultation services under the company name "UD Club" to offer a broader range of creative services to fashion houses, global luxury brands and life style companies - including creative direction, design, marketing and brand strategies.

In 2003, GP as the Creative Director and Nina Peter (whose family business "Handschuhpeter" has produced fine gloves since 1838) co - founded "NINA PETER hautnah". The company produces a full line of contemporary leather goods, handbags and luxury accessories in addition to their glove collections. GP designed the "NINA PETER hautnah" flagship store in Vienna, which was operated under his own leadership. The label is featured in the most famous luxury magazines and shops around the world.

As one of Vienna's most influential retailers, GP established Agent Provocateur on the Austrian
market and as the master franchisee for all CEE countries, in cities like Prague and Ljubljana.

From 2007 to 2010, GP was appointed Creative Director of Agent Provocateur's entertainment division, staging a program of spectacular events including the "Life Ball" in 2008.

In 2012, GP developed a one of a kind "Vivienne Westwood" flagship store in Vienna.
The shop offers its costumers made-to-measure evening, wedding services and the widest range of women's clothing from this renowned brand available at a point of sale anywhere in the world.

GP designs and coordinates costumes for the Opera house and the Vienna State Ballet.
For the 2014 New Year's Concert (seen live by over 60 million television viewers in 80 countries), he was the initiator and coordinator for the Vivienne Westwood costumes for the Vienna State Ballet segment.

In 2015 GP launched his own swimwear collection, a one of a kind creative project called "some like it HOT" under the designers own name.

In collaboration with Vivienne Westwood GP created, the new concert attire for the Vienna Philharmonic Orchestra - "The Philharmonic Suit" - a one of a kind uniform for the most famous classic orchestra in 2016.

In 2017 GP was appointed Creative Director for the best-known English lingerie brand called "MYLA", based in London. GP is responsible for the complete relaunch of the brands overall identity and creative stratgy. He did create the new logo, branding, website and shop design, all from scratch.

"If it moves, they will watch it" - Andy Warhol.